120x Project Launcher — 43 Templates, One Method, Software You Own

The opportunity

If you can describe it, you can build it.

For the first time, one person who understands a problem can ship real software. No CS degree, no dev team, no permission needed.

But watch who actually finishes. It is not the best prompters. It is the people with a plan. AI coding tools are brilliant executors and terrible architects: hand them a vague idea and they guess, hand them a blueprint and they build.

You bring the problem. The method brings the discipline. Your AI brings the hands.

New in 2.0 · The template library

Skip the blank page, not the blueprint.

43 pre-planned starting points: CRM, client portal, help desk, inventory, applicant tracker, and 38 more. A template is not a canned app — it is a pre-answered project plan the Architect adapts to what you're building before any code exists.

CRMClient Portal Sales KPI DashboardHelp Desk InventoryQuote & Invoice Applicant TrackerExpense Tracker Knowledge BaseTime-Off Tracker + 33 more

Template Library43 loaded

The 120x template library: 8 categories and 43 starting points.

8 categories. 43 starting points. Zero blank pages.

How it works

From idea — or stuck build — to a folder your AI can follow.

Choose your starting point

Pick one of 43 templates, start from a blank intake, or bring an existing build onto the method without losing your work.

Create the project system

Complete the guided intake or prefill it from an existing ChatGPT or Claude conversation. Generate the requirements, blueprint, acceptance criteria, and handoff files.

Run Architect, then Builder

Download the folder, open it in Codex, Claude Code, or Cursor, and move forward sprint by sprint from written instructions.

StartFour paths available

Four ways in: templates, new project, existing codebase, or a website.

Four doors in: templates, new project, existing codebase, or a website.

New in 2.0 · The disciplined method

Your AI proves its work. With receipts.

Every sprint runs on a contract: what the AI may change, what it must not touch, and the exact checks that prove the work. If a check fails, it gets two honest attempts, then it stops and tells you what it tried.

Rule 01

The contract

Before any code, your Builder repeats back what it owns, what is off limits, and how done will be proven. No scope drift, no surprise rewrites.

Rule 02

Two honest attempts

A failing check gets two focused repair attempts. Then the Builder stops and reports what it tried instead of grinding your project into mush.

Rule 03

Evidence recorded

Done means proven. Every sprint closes with the commands it ran and what they said, and Mission Control shows the receipt at a glance.

Real buyer results

Less circling. More finished work.

Different industries, different projects, one shared result: a clear path forward.

Case · Rescue4 months recovered

4 months of stalled work rescued

"I didn't lose any of it. A clear path forward, paved all the way. No potholes."

Riad · Construction industry SME

Case · First week17 years to 4 weeks

Week one beat the previous 3 months

"I got further in the first week than I had in the previous three months."

Randell Rankin · Trader, 17 years

From circling in bugs to shipping in weeks

"I actually feel like I might ship this project within the next week or two. This feels like the piece of the puzzle I've been missing."

Stace Medway · Founding buyer

Built the tool the vendor refused to build

"Ed created a local tool that transformed class-level data into the needed spreadsheet while keeping assessment data safe. This is something I wanted for years."

Ed Parker · High school educator, founding buyer

Project Launcher 2.0 · Lifetime access

Own it forever. $197 once.

Founding Builder Access · Lifetime

$197one time

One payment. No subscription. Founding buyers locked in at $149 before the 2.0 release;
today the upgraded product is $197, and every method update still ships to you free.

Project Launcher application with lifetime access
43 business templates: CRM, portals, trackers, dashboards, and more
New-project, existing-project, and website workflows
Pre-fill: turn a ChatGPT or Claude chat into a complete project brief in 5 minutes
Generated requirements, blueprint, acceptance criteria, and handoff files
Architect and Builder launchers for Codex, Claude Code, Cursor, and others
Mission Control Flight Deck: position, evidence, and sprint history for every project
Method updates pushed to your folders in one click (v5 and v6 already shipped free)

Get Project Launcher — $197 once →

Use the same email at checkout that you'll use to set up Project Launcher.

14-day method-fit guarantee. Use Project Launcher on a real project. If the Architect/Builder Method isn't right for you within 14 days, reply to your welcome email and I'll refund you in full. No forms. No friction. The risk is mine.

The details

Everything else you'd want to know.

What you get

One purchase, every workflow, every template, and every future method update. No tiers, no add-ons, no subscription.

43 business templates with pre-answered Architect intakes
New-project, existing-project, and website workflows
Guided Architect intake and conversation prefill
Generated project folder ZIP
Requirements, blueprint, acceptance, and handoff files
Architect and Builder launchers for AI coding tools
Mission Control Flight Deck: instruments, evidence, and full sprint history
Task contracts, bounded retries, and evidence at every sprint close
Lifetime access and future method updates

What people build with it

There is no ceiling on what the method can plan. The Launcher writes the blueprint; your AI coding tool writes the software. Builds run the full range:

Internal tools and line-of-business systems
Project, workflow, and operations management systems
Client portals, CRMs, dashboards, quoting, and trackers
Production systems with real compliance and security requirements

The discipline matters more as the system gets bigger, not less. Contracts, acceptance criteria, and recorded evidence are exactly what serious builds need.

Who it's not for

This is about fit, not capability. Project Launcher is the wrong buy if:

You want AI to invent the idea for you. You bring the thing you want built.
You want to skip the thinking and go straight to code.
You want it built for you — that's the Builder Cohort or a direct build, not this.

What happens after checkout

Use the email address you want attached to Project Launcher.
Open the setup email and create your password.
Choose New Project or Continue an Existing Project.
Generate your first structured project folder.

Two ways to start: new project, or rescue an existing build

You do not need to throw away an existing Replit, ChatGPT, Claude, Cursor, or Lovable build to use the method.

New project: use the guided intake to capture the goal, users, workflow, data, constraints, and definition of done. Project Launcher turns that context into a clean folder your Architect and Builder can use.

Existing project: bring in the context from a stalled AI build, place the generated method folder inside your existing project, and continue from a structured plan without overwriting your source files.

Why I built this

Serious systems don't start with guessing.

"I built this because after 35 years flying airplanes and a computer science degree from the old school, I couldn't watch people ask AI to build serious software from napkin sketches and call it a system. Real systems don't start with guessing. They start with checklists, architecture, and a clean handoff."

— Ray Richards, Founder of 120x.ai

The handoff is a folder. Not a conversation.

FAQ

Questions before you start.

What exactly is a template?

A pre-answered project plan, not a canned app. Choosing the CRM template fills the whole intake with a real plan: the problem, pain points, workflows, scope boundaries, and success criteria, written by someone who has built these tools many times. You edit anything, then the Architect opens with a sharp read of that plan and adapts it to what you're building before any code exists. You skip the blank page, not the blueprint.

Do I need to know how to code?

No. This is for people who know what they want built. You still need to think clearly about the thing itself. Project Launcher helps turn that thinking into files your AI Builder can use.

Can I use this with an existing AI build or software project?

Yes. Choose Continue an Existing Project, bring in the context from your current ChatGPT, Claude, Replit, Cursor, Lovable, or other build, and place the generated method folder inside your existing project. It is designed to preserve your source files while adding the structure the Architect and Builder need.

Which tools does this work with?

Use the generated folder and prompts with Codex, Claude Code, Cursor, Lovable, or another AI coding tool that can work from structured project context.

Can I build enterprise systems or project management software with it?

Yes. Worth separating two things people mix up. Project Launcher itself is not a project management app — it is the planning and handoff layer that sits in front of your AI coding tool. But what you build with it has no ceiling: operations systems, project management tools, client portals, and production software with real compliance and security requirements have all been built on this method. The bigger the system, the more the discipline pays off.

What does the demo show?

The demo shows Project Launcher creating a structured project folder, Claude acting as the Architect, Claude Code acting as the Builder, Architect Packs being applied, and a real internal tool being built sprint by sprint from written requirements, blueprint, acceptance criteria, and handoff prompts.

What if it doesn't click for me?

You have 14 days. Use Project Launcher on a real project. If the Architect/Builder Method isn't the right fit, reply to your welcome email and I'll refund you in full. The risk is on me, not you — but the method only works if you actually try it on something real.

The next step

Want it built with you, not just by you?

$2,000 · 4 weeks

The Builder Cohort

The Project Launcher gives you the system. The Builder Cohort gives you four weeks of hands-on work with Ray on the real workflow you've been carrying. Ten seats per cohort, direct access to Ray. Bring one workflow, leave with it running as software. For CFOs, COOs, founders, and operators with a real problem to solve.

Learn more →

Free

The 120x Operators Kit

Want to understand the method first? The free Kit teaches the Architect / Builder Method — learn the complete method, read a real worked example, and see why the handoff should be a folder. Project Launcher is the application that puts it into practice for every project without rebuilding the folder, prompts, and workflow by hand.

Your AI project stalled because your AI is guessing.